What Influenced Today's Makeup Highlights And Contouring
Makeup is a class art, it is a class of self-expression, self-love and self-conviction, information technology used to heighten i'southward facial features to create their desired expect. I volition discuss the roots of makeup and how information technology has created a massive impact overtime and through recent makeup trends such every bit contouring and highlighting.
The History of Makeup
While the cosmetic and beauty industry is constantly changing throughout the 21st century, with the help of social media. Information technology is fascinating to find out nearly the evolution of makeup. "The earliest historical record of makeup comes from the 1st Dynasty of Egypt (c.310-2907 BC)". Women in Ancient Egypt used kohl, which contained a powdered substance called galena, this was used to darken their eyelids. Chalk was used to whiten the complexion and rouge was used to stain the cheeks giving a blushed look. Fast-forwarding to the Regency era, "eyebrows were blackened, and hair was dyed" to hibernate abroad whatsoever signs of crumbling and grayness hair which may be due to lack of self-confidence. During the late 1800's women would create beauty recipes, these were the primeval forms of today'south D.I.Ys. Whereas, during the Victorian catamenia they associated makeup with prostitutes, it was "sinful, although natural tones were accepted" this was to requite a healthy look. "The existent evolution began during the 1910's", this time women made their own forms of mascara by calculation "hot beads of wax to the tips" of their lashes. The first mascara that was formulated was named after "Mabel, the sis of its creator, T.L. Williams", this mascara is known today as 'Maybelline'. (Medusa'southward Make-Up, 2018)
As makeup now has much developed over fourth dimension, both women and men take shown a smashing interest in makeup. This lead to an increased exposure of different trends and techniques within the makeup manufacture. I will exist analysing the well-known makeup trend chosen contouring. Contouring is a makeup technique that uses a warm or cool toned coloured makeup to define, heighten and sculpt the construction of the face up. This technique tin can also be used on other body parts such as arms, legs and the chest. By using this contouring technique, it ultimately creates a chiselled and defined look by creating shadows this tricks the centre in a believable manner. I take decided to specifically choose this widespread makeup trend contouring because, in contemporary society, makeup has been a growing more than and more popular via social media and contouring being one of them. This makeup tendency has go then widespread that information technology tin exist a part of a makeup lover'south makeup routine. Information technology has become the norm that has been embedded in the makeup civilization.
History of Contouring
Where did contouring begin? Before the Kardashians, the era of flawless Instagram selfies and video makeup tutorials, contouring was used as a subtle technique past makeup artists and stage performers. This technique was used out of necessity rather than the desire for the chiselled expect. When because the history of contouring, it is cool to think this makeup technique was used during the mid-1500s. Stage actors in Elizabethan England would apply chalk and soot, some also used "toxic atomic number 82 containing materials including kohl, ceruse and vermilion" so that the audition could visualize their facial expressions clearly and "to exaggerate their facial features". (Live Glam, 2018) Contour and highlight connected to be used in theatres and film, until we got to "2012 and the age of social media". Contour and highlight became mainstream during 2012 after Kim Kardashian posted an Instagram selfie of her contour and highlight in progress. Sharing these makeup steps only created fans and makeup lovers to explore this technique. At last began the profile craze. Through this makeup trend, it conveys the class of self-expression. A way in which people could explore different techniques when applying makeup. This reminded me of the artist Basquiat, in which I idea to believe his artwork portrays cocky-expression. Through the way his art were only visuals coming to life from the thoughts of his mind – as well known as self-expression. Makeup is another form of art except it uses the confront every bit a sail and makeup as its medium.
Makeup is used so that people can express themselves by enhancing their features or simply used for fun. However, it becomes concerning when women commencement comparison themselves to the images in a magazine. 2nd-guessing their ain appearance in comparison to another female figure. Thus, utilising makeup every bit a mask to conceal their appearances to make them appear more attractive, as cosmetics tin can be used to dispense appearance. This could pb to an "historic period when instantaneity of Instagram belies hours of careful filtering" to reach their desired wait for themselves. In this digital age, it is very like shooting fish in a barrel for consumers to detect out data to achieve a new await through blog posts and tweets. Thus "routinely capitalizing on the body'southward susceptibility to enhancement" then that this is made to fit into today'due south standard of beauty. Glamour labour is to manage advent both in person and online, this is to "maintain one's 'absurd' caliber" and to show how the person is "in the know". Its physical mode is to focus on beauty and fashion to uphold a stylish sense of cocky. Its virtual mode involves "to keep upwardly with the trends" and staying up to date in terms of fashion and popular brands. However, the question is "how does a particular 'await' come up to acquire status every bit the latest one" as the aesthetic content and trends are ever changing. (Wissinger, 2018) For instance, when the contouring tendency came about, until this day this trend is being carried out by makeup lovers who wish to way it in their own way to their own vision.
Capitalism and Our Thought of Beauty
To establish this, we demand to look at what constitutes these changes in styles, dazzler trends in society. As society is irresolute commercialism is evolving as well. Civilization plays an important office in capitalism. Since civilization has been commodified information technology has become an important part of this new form of capitalism, which goes by many names such as, artful capitalism, cultural capitalism, experience economic system. An aesthetic economy is ane in which "aesthetics is a key component in the product of particular goods" inside an industry. (Enwistle, 2002)
According to a report past Julia Hartz the Eventbrite co-founder, it shows that "millennials are more than probable to spend money on experiences rather than objects". (YouTube, 2017) Thus, demonstrating the rise of the feel economy, millennials value experiences over material possessions. Regarding the dazzler industry, some companies interconnect together to launch a beauty festival every year called 'Beauty Con'. Essentially this brings together all makeup lovers and beauty bloggers. This is a fourth dimension to share their experiences with makeup, how bloggers got into social media, to be able to talk to audiences about personal struggles such as self-love. As someone who has also taken part in Beauty Con, this gives an experience in meeting new people and discussing how makeup helps elevate their cocky-conviction and giving y'all more confidence without solely depending on makeup to make you feel beautiful.
This ties into the Marxist theory, as commercialism encourages this 'cultural schizophrenia' due to the fact that our vulnerability, which may be that lack of 'self-love', is profitable. Knowing very well that there are people who purchase products to ease their insecurities. This "economical system […] with the goal of making a profit" has influenced consumers from buying habits to our concept of beauty. Co-ordinate to the Marxist theory, it focuses on how capitalism has become globalized. This theory suggests "the effects of global capitalism are to ensure that the powerful and wealthy continue to prosper at the expense of the powerless and the poor". (AdorGalore, 2017) Capitalism encourages us to be naïve as we define ourselves through our styles and hobbies then ignore the politics and economics around us. Thus, suggesting we have get alienated in some sense as consumers are becoming dependent on material goods.
Nonetheless, cosmetic manufacture stems its success of the modernistic-24-hour interval beauty standards and trends. These dazzler standards are advertised online, in beauty magazines and fifty-fifty on social media. Most consumers get lured into buying makeup products when their favourite beauty blogger or influencer promotes sure brands. Companies utilize celebrity endorsement to gain popularity for their make, for instance, "Miss India was used to promote" products by L'Oréal along with "Cindy Crawford". (Ciochetto, 2011) The manner the beauty standards are conveyed promotes a certain paradigm that girls and women should look up to, whether information technology stems from to gain more self-confidence or to drag their self-love. Thus, explaining why there have been major sell outs in beauty and cosmetic stores due to the influence of these dazzler standards. To please the platonic western standard of beauty.
Source: https://writingbros.com/essay-examples/contouring-and-highlighting-our-knowledge-of-makeup/
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